Pivot

I launched another newsletter 🤦‍♀️

Hi Cringers,

I’m back! I’ve missed you all. My husband and I celebrated our 2-year wedding anniversary, and then I was with my parents in Vinalhaven, Maine (a beautiful island you should all check out).

I meant to take an Internet break during this time, but instead, I launched another newsletter 🤦‍♀️. It’s called Creator Reports.

This new weekly newsletter is for creators, aspiring creators, and anyone else interested in the growing creator economy.

It will include:

🟡 Creator economy news

🟡 Reviews of the latest AI content creation tools

🟡 Ideas for monetizing

🟡 Spotlights of successful creators

🟡 and more!

You might be thinking, okay, that’s random, and why?

The Short Backstory:

This pivot is the result of the following realizations:   

• The workforce is shifting, layoffs are happening, and the creator economy is predicted to double over the next four years from $250 billion today to $480 billion by 2027. The problem is there aren't many central resource hubs for creators to help them make sense of all the changes, tools, etc. 

• My audience is mostly other content creators and marketing people.

• A Creator Reports-type newsletter seems a lot easier to monetize than Cringe Letter, which has turned more into my creative writing side project.

• Newsletters geared towards creators have a wide appeal, get interest from platforms and AI tool companies (for sponsorships), and may attract creators who are willing to pay a monthly subscription.

• My last post on the creator economy was one of my top posts of all time with over 22k impressions!! The interest is there.
  
  

The Long Backstory:

As author Nathalie Gloldberh, author of Writing Down the Bones, said, “Writing is the act of discovery.”

I often don’t know what I’m thinking or where I’m going until I write. This has been the case with building my platform.

I have a general idea of where I’m going, but then I read something, or talk to someone, and my way of thinking shifts, and new roads open up.

I started Cringe Letter as a way to gain clarity about what I wanted and as a way to:

• Get in the habit of writing regularly

• Build my email list

• Record my process of building my platform (a.k.a. build in public)

• Develop my voice and professional interests

• Connect with a community

And it’s ticked those boxes.

The thing is, I’ve been struggling with how to go from creating content and getting the likes to actually making a business out of all of this.

Creator Reports is Born

Last week, I saw this statistic:

Goldman Sachs predicts the creator economy is going to almost double in size over the next four years from $250 billion today to $480 billion by 2027.

And this one:

Children in the U.S. and the UK are three times more likely to want to be social media influencers than astronauts.

Around the same time, I logged into LinkedIn and saw news of more mass layoffs and people talking about their frustrations with the workplace. 

There is less tolerance for mistreatment. People want to be themselves, work where they want, and how they want.

Being a creator means taking back control of your life and building something for yourself that nobody, no company or person, can take away from you.

It means turning your ideas into a reality and building a community that connects with your ideas.

In a lot of ways, the creator economy is about freedom:

• Freedom to share your ideas without censorship

• Freedom to control the decisions you make in your life and work

• Freedom to be fully who you are

• Freedom to be financially independent.

If you can create engaging content, you can build stability for yourself. It might not be quick or easy, but we now have the tools and digital infrastructure to make it a reality. 

AI and automation are changing how we work. If companies can cut costs, they will, and they have.

The thing is that these same technologies that are making workers dispensable in the traditional workforce are also opening up new doors for people in the creator economy. 

I want to help people see that there are more options for work and connect them with the resources and tools they need to support themselves. 

That’s my goal with Creator Reports and some of the thoughts that are motivating me right now.

What does this all mean for Cringe Letter?

This is good news for Cringe Letter subscribers because it means I can write freely here without stressing about how I’m going to monetize. That’s for the other newsletter.

The only change is the frequency. I don’t want to burn out, so I’m going to drop this down to bi-weekly and aim to make Creator Reports weekly (at least at first until I get into a rhythm with it all). 

Cringe Letter will be more my free-flowing record of my experience building my own business, thoughts on branding, etc.

And Creator Reports will be my more formal get-down-to-business newsletter.

You see, there are two wolves inside me: Hippie Wolf and the Wolf of Wall Street. Hippie Wolf wants to write about colors, philosophy, history, and the meaning of life and the Wolf of Wall Street wants financial freedom.

The two can’t always co-exist, but they’re both important to me.

So I’m keeping Hippie Wolf inside Cringe Letter and sending the Wolf of Wall Street over to Creator Reports.

Pick your wolf, or subscribe to both, and join the pack.

Until next time Cringers…reply to this post and let me know if you want more of the color series or more of whatever this was.